Sales & Marketing Management MBA

Sales & Marketing Management MBA

Course Description


Introduction:

 

Welcome to the "Sales & Marketing Management MBA" training course, meticulously crafted by Cambridge for Global Training. In today's dynamic business landscape, the roles of sales and marketing managers are more critical than ever. 

 

This comprehensive program is designed to equip aspiring sales and marketing professionals with the knowledge and skills needed to excel in their roles. Through a blend of theoretical learning, case studies, and practical exercises, participants will gain insights into the latest trends, strategies, and best practices in sales and marketing management. Join us on this transformative journey to elevate your career and become a leader in sales and marketing management.

 

Course Objectives:

By the end of the course, participants will be able to:

 

  • Comprehensive Understanding: Gain a deep understanding of sales and marketing management principles, theories, and practices.
  • Strategic Thinking: Develop the ability to think strategically and formulate effective sales and marketing strategies aligned with business objectives.
  • Leadership Skills: Enhance leadership skills to effectively lead sales and marketing teams and drive performance.
  • Market Analysis: Learn how to conduct market research and analysis to identify opportunities and challenges in the market.
  • Customer Relationship Management: Understand the importance of building and maintaining strong relationships with customers.
  • Brand Management: Learn techniques for building and managing strong brands that resonate with customers.
  • Digital Marketing: Explore the latest digital marketing tools and techniques to effectively reach and engage target audiences.

 

Who Should Attend:

 

  • Sales Managers
  • Marketing Managers
  • Business Development Managers
  • Sales and Marketing Executives
  • Product Managers
  • Entrepreneurs
  • Anyone aspiring to advance their career in sales and marketing management.
Course Outline


Unit 1: Fundamentals of Sales and Marketing Management

 

  • Introduction to sales and marketing management
  • Sales and marketing strategies
  • Customer segmentation and targeting
  • Marketing mix: product, price, place, promotion

 

Unit 2: Strategic Planning in Sales and Marketing

 

  • Strategic planning process
  • Setting sales and marketing objectives
  • Market analysis and competitive intelligence
  • Developing marketing plans and sales forecasts

 

Unit 3: Leadership and Team Management

 

  • Leadership styles and approaches
  • Motivating and managing sales and marketing teams
  • Effective communication in sales and marketing
  • Conflict resolution and team building

 

Unit 4: Customer Relationship Management

 

  • Understanding customer needs and preferences
  • Customer journey mapping
  • Building and maintaining customer relationships
  • Customer retention strategies

 

Unit 5: Brand Management and Digital Marketing

 

  • Brand positioning and differentiation
  • Brand identity and image
  • Digital marketing channels and strategies
  • Social media marketing and content creation
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Sales & Marketing Management MBA
REF code: R-898
Date: 09 - 13 Dec 2024
City: Amsterdam
Language: English
Price: 4500 £

Course Description


Introduction:

 

Welcome to the "Sales & Marketing Management MBA" training course, meticulously crafted by Cambridge for Global Training. In today's dynamic business landscape, the roles of sales and marketing managers are more critical than ever. 

 

This comprehensive program is designed to equip aspiring sales and marketing professionals with the knowledge and skills needed to excel in their roles. Through a blend of theoretical learning, case studies, and practical exercises, participants will gain insights into the latest trends, strategies, and best practices in sales and marketing management. Join us on this transformative journey to elevate your career and become a leader in sales and marketing management.

 

Course Objectives:

By the end of the course, participants will be able to:

 

  • Comprehensive Understanding: Gain a deep understanding of sales and marketing management principles, theories, and practices.
  • Strategic Thinking: Develop the ability to think strategically and formulate effective sales and marketing strategies aligned with business objectives.
  • Leadership Skills: Enhance leadership skills to effectively lead sales and marketing teams and drive performance.
  • Market Analysis: Learn how to conduct market research and analysis to identify opportunities and challenges in the market.
  • Customer Relationship Management: Understand the importance of building and maintaining strong relationships with customers.
  • Brand Management: Learn techniques for building and managing strong brands that resonate with customers.
  • Digital Marketing: Explore the latest digital marketing tools and techniques to effectively reach and engage target audiences.

 

Who Should Attend:

 

  • Sales Managers
  • Marketing Managers
  • Business Development Managers
  • Sales and Marketing Executives
  • Product Managers
  • Entrepreneurs
  • Anyone aspiring to advance their career in sales and marketing management.

Course Outline


Unit 1: Fundamentals of Sales and Marketing Management

  • Introduction to sales and marketing management
  • Sales and marketing strategies
  • Customer segmentation and targeting
  • Marketing mix: product, price, place, promotion

Unit 2: Strategic Planning in Sales and Marketing

  • Strategic planning process
  • Setting sales and marketing objectives
  • Market analysis and competitive intelligence
  • Developing marketing plans and sales forecasts

Unit 3: Leadership and Team Management

  • Leadership styles and approaches
  • Motivating and managing sales and marketing teams
  • Effective communication in sales and marketing
  • Conflict resolution and team building

Unit 4: Customer Relationship Management

  • Understanding customer needs and preferences
  • Customer journey mapping
  • Building and maintaining customer relationships
  • Customer retention strategies

Unit 5: Brand Management and Digital Marketing

  • Brand positioning and differentiation
  • Brand identity and image
  • Digital marketing channels and strategies
  • Social media marketing and content creation
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