Mini MBA in Marketing & Brand Management

Mini MBA in Marketing & Brand Management

Course Description

Introduction:

Welcome to the "Mini MBA in Marketing & Brand Management" training course, expertly crafted by Cambridge for Global Training. In today's competitive business landscape, marketing and brand management play a critical role in driving business success. 

This intensive programme offers a condensed yet comprehensive overview of key concepts and strategies in marketing and brand management, providing participants with the skills and knowledge needed to excel in these areas. Through a blend of theoretical learning, case studies, and practical exercises, participants will gain insights into effective marketing strategies, brand building techniques, and market analysis. Join us on this journey to enhance your marketing and brand management skills and advance your career to the next level.

Course Objectives:

By the end of the course, participants will be able to:

• Gain In-Depth Marketing Knowledge: Develop a deep understanding of marketing principles, theories, and strategies.
• Master Brand Management Techniques: Learn how to build, manage, and strengthen brands to create lasting value.
• Develop Strategic Marketing Plans: Acquire the skills to develop comprehensive marketing plans that align with business goals.
• Understand Consumer Behaviour: Explore the factors influencing consumer behaviour and how to leverage this knowledge in marketing efforts.
• Enhance Digital Marketing Skills: Learn how to utilize digital channels effectively in marketing campaigns and brand building.
• Utilize Market Analysis Tools: Gain proficiency in market analysis techniques to identify opportunities and threats in the market.
• Develop Leadership Skills: Enhance leadership and management skills to effectively lead marketing and brand management teams.

Who Should Attend:

• Marketing Managers
• Brand Managers
• Product Managers
• Marketing Executives
• Business Development Managers
• Entrepreneurs
• Anyone seeking to enhance their knowledge and skills in marketing and brand management.

Course Outline

Unit 1: Marketing Fundamentals

• Introduction to marketing concepts and theories
• Marketing mix (4Ps): Product, Price, Place, Promotion
• Market segmentation, targeting, and positioning
• Consumer behaviour and decision-making process

Unit 2: Brand Management

• Branding principles and strategies
• Brand identity, personality, and image
• Building and managing brand equity
• Brand extensions and brand architecture

Unit 3: Strategic Marketing Planning

• Developing marketing objectives and strategies
• Market analysis and competitive analysis
• Marketing planning process and implementation
• Budgeting and measuring marketing performance

Unit 4: Digital Marketing and Social Media

• Overview of digital marketing channels and platforms
• Content marketing and storytelling
• Search engine optimization (SEO) and pay-per-click (PPC) advertising
• Social media marketing and engagement strategies

Unit 5: Market Analysis and Research

• Market research methodologies and techniques
• Conducting market surveys and focus groups
• Data analysis and interpretation
• Using market insights to inform marketing strategies and decision-making