Strategic Marketing Planning

Strategic Marketing Planning

Course Description

Introduction:

Welcome to the "Strategic Marketing Planning" training course, meticulously crafted by Cambridge for Global Training. Strategic marketing planning is crucial for businesses to achieve their long-term objectives and stay competitive in today's dynamic market environment. 

This comprehensive programme is designed to equip participants with the knowledge and skills needed to develop effective marketing plans that drive business growth. Through a combination of theoretical insights, practical exercises, and real-world case studies, participants will learn how to analyze market trends, identify target markets, develop marketing strategies, and measure the success of their plans. Join us on this transformative journey to enhance your strategic marketing planning skills and elevate your organization's marketing efforts to new heights.

Course Objectives:

By the end of the course, participants will be able to:

• Understand Strategic Marketing Fundamentals: Gain a comprehensive understanding of key concepts and principles in strategic marketing planning.
• Develop Effective Marketing Strategies: Learn how to develop and implement marketing strategies that align with organizational objectives and target market needs.
• Conduct Market Analysis: Understand how to conduct market research and analysis to identify market trends, opportunities, and threats.
• Identify Target Markets: Learn techniques for segmenting target markets and identifying ideal customer profiles.
• Create Comprehensive Marketing Plans: Develop comprehensive marketing plans that outline objectives, strategies, tactics, and budgets.
• Implement Marketing Tactics: Explore various marketing tactics, including advertising, promotion, pricing, and distribution.
• Evaluate and Adjust Marketing Plans: Establish metrics and evaluation frameworks to measure the success of marketing plans and make adjustments as needed to optimize performance.

Who Should Attend:

• Marketing Managers
• Marketing Executives
• Business Owners
• Entrepreneurs
• Marketing Consultants
• Anyone involved in marketing planning and seeking to enhance their strategic marketing skills.

Course Outline

Unit 1: Introduction to Strategic Marketing Planning

• Overview of strategic marketing planning principles and practices
• Importance of strategic marketing planning in achieving business objectives
• Key elements of a strategic marketing plan
• Case studies on successful strategic marketing planning

Unit 2: Market Analysis and Research

• Conducting market research to gather data on market trends, customer preferences, and competitors
• Analyzing market data to identify opportunities and threats
• SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
• Identifying target markets and customer segments

Unit 3: Developing Marketing Strategies

• Setting marketing objectives and goals
• Developing marketing strategies to achieve objectives
• Positioning strategies and differentiation
• Branding and brand equity

Unit 4: Marketing Tactics and Implementation

• Overview of marketing tactics, including advertising, promotion, pricing, and distribution
• Developing marketing tactics and action plans
• Implementing marketing tactics effectively
• Budgeting and resource allocation

Unit 5: Evaluating and Adjusting Marketing Plans

• Establishing key performance indicators (KPIs) to measure marketing success
• Monitoring and evaluating marketing performance
• Making adjustments to marketing plans based on performance data
• Continuous improvement and optimization of marketing efforts