Marketing Management Training

Marketing Management Training

Course Description


Introduction:

 

Welcome to the "Marketing Management Training" course, meticulously crafted by Cambridge for Global Training. In the dynamic landscape of marketing, mastering effective management techniques is crucial for driving business success and achieving strategic goals. This comprehensive programme is designed to equip participants with the knowledge, skills, and tools necessary to excel in marketing management roles. Through a blend of theoretical insights, practical case studies, and interactive exercises, participants will delve into key aspects of marketing management, including strategic planning, market analysis, branding, and campaign execution. Join us on this transformative journey to enhance your marketing management capabilities and propel your career to new heights.

 

Course Objectives:

By the end of the course, participants will be able to:

 

  • Understand Marketing Fundamentals: Gain a comprehensive understanding of core marketing principles, theories, and frameworks.
  • Develop Strategic Marketing Plans: Learn how to develop effective marketing strategies aligned with organisational goals and market dynamics.
  • Conduct Market Analysis: Acquire skills in market research and analysis to identify market trends, opportunities, and threats.
  • Build Strong Brand Identities: Explore strategies for developing and managing brand identities that resonate with target audiences and differentiate from competitors.
  • Execute Integrated Marketing Campaigns: Learn how to plan, implement, and evaluate integrated marketing campaigns across various channels.
  • Utilise Digital Marketing Tools: Harness the power of digital marketing tools and platforms to enhance campaign reach, engagement, and effectiveness.
  • Measure and Evaluate Marketing Performance: Establish metrics and evaluation frameworks to assess marketing performance, ROI, and effectiveness.

 

Who Should Attend:

 

  • Marketing Managers
  • Marketing Executives
  • Brand Managers
  • Product Managers
  • Advertising Professionals
  • Business Owners and Entrepreneurs
  • Anyone interested in advancing their skills in marketing management.
Course Outline


Unit 1: Marketing Fundamentals

 

  • Introduction to marketing concepts and theories
  • Understanding the marketing mix: product, price, place, promotion
  • Market segmentation, targeting, and positioning
  • Introduction to consumer behaviour and decision-making process
  • Case studies on successful marketing campaigns

 

Unit 2: Strategic Marketing Planning

 

  • Developing marketing objectives and goals
  • Conducting SWOT analysis and identifying market opportunities
  • Developing marketing strategies and tactics
  • Budgeting and resource allocation for marketing initiatives
  • Practical exercises in strategic marketing planning

 

Unit 3: Market Analysis and Research

 

  • Market research methods and techniques
  • Gathering and analysing market data and trends
  • Assessing market competition and industry dynamics
  • Identifying target markets and customer segments
  • Case studies on market analysis and research

 

Unit 4: Brand Management

 

  • Understanding the role of branding in marketing
  • Developing brand identities and positioning strategies
  • Brand equity management and brand extension strategies
  • Building brand loyalty and advocacy
  • Case studies on successful brand management strategies

 

Unit 5: Integrated Marketing Communications

 

  • Introduction to integrated marketing communications (IMC)
  • Planning and executing integrated marketing campaigns
  • Leveraging various marketing channels: advertising, PR, digital, etc.
  • Measuring the effectiveness of integrated marketing campaigns
  • Practical exercises in developing and executing IMC plans
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Marketing Management Training
REF code: R-870
Date: 04 - 08 Nov 2024
City: Kigali
Language: English
Price: 4500 £

Course Description


Introduction:

 

Welcome to the "Marketing Management Training" course, meticulously crafted by Cambridge for Global Training. In the dynamic landscape of marketing, mastering effective management techniques is crucial for driving business success and achieving strategic goals. This comprehensive programme is designed to equip participants with the knowledge, skills, and tools necessary to excel in marketing management roles. Through a blend of theoretical insights, practical case studies, and interactive exercises, participants will delve into key aspects of marketing management, including strategic planning, market analysis, branding, and campaign execution. Join us on this transformative journey to enhance your marketing management capabilities and propel your career to new heights.

 

Course Objectives:

By the end of the course, participants will be able to:

 

  • Understand Marketing Fundamentals: Gain a comprehensive understanding of core marketing principles, theories, and frameworks.
  • Develop Strategic Marketing Plans: Learn how to develop effective marketing strategies aligned with organisational goals and market dynamics.
  • Conduct Market Analysis: Acquire skills in market research and analysis to identify market trends, opportunities, and threats.
  • Build Strong Brand Identities: Explore strategies for developing and managing brand identities that resonate with target audiences and differentiate from competitors.
  • Execute Integrated Marketing Campaigns: Learn how to plan, implement, and evaluate integrated marketing campaigns across various channels.
  • Utilise Digital Marketing Tools: Harness the power of digital marketing tools and platforms to enhance campaign reach, engagement, and effectiveness.
  • Measure and Evaluate Marketing Performance: Establish metrics and evaluation frameworks to assess marketing performance, ROI, and effectiveness.

 

Who Should Attend:

 

  • Marketing Managers
  • Marketing Executives
  • Brand Managers
  • Product Managers
  • Advertising Professionals
  • Business Owners and Entrepreneurs
  • Anyone interested in advancing their skills in marketing management.

Course Outline


Unit 1: Marketing Fundamentals

  • Introduction to marketing concepts and theories
  • Understanding the marketing mix: product, price, place, promotion
  • Market segmentation, targeting, and positioning
  • Introduction to consumer behaviour and decision-making process
  • Case studies on successful marketing campaigns

Unit 2: Strategic Marketing Planning

  • Developing marketing objectives and goals
  • Conducting SWOT analysis and identifying market opportunities
  • Developing marketing strategies and tactics
  • Budgeting and resource allocation for marketing initiatives
  • Practical exercises in strategic marketing planning

Unit 3: Market Analysis and Research

  • Market research methods and techniques
  • Gathering and analysing market data and trends
  • Assessing market competition and industry dynamics
  • Identifying target markets and customer segments
  • Case studies on market analysis and research

Unit 4: Brand Management

  • Understanding the role of branding in marketing
  • Developing brand identities and positioning strategies
  • Brand equity management and brand extension strategies
  • Building brand loyalty and advocacy
  • Case studies on successful brand management strategies

Unit 5: Integrated Marketing Communications

  • Introduction to integrated marketing communications (IMC)
  • Planning and executing integrated marketing campaigns
  • Leveraging various marketing channels: advertising, PR, digital, etc.
  • Measuring the effectiveness of integrated marketing campaigns
  • Practical exercises in developing and executing IMC plans
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