Protocol & Event Management

Protocol & Event Management

Course Description

Introduction

Welcome to the "Protocol & Event Management" training course, developed by Cambridge for Global Training. This course is designed to provide participants with the essential skills and knowledge needed to excel in protocol management and event planning. Through a blend of theoretical understanding and practical application, this course will equip you with the tools to plan and execute successful events with precision, professionalism, and cultural sensitivity.

Course Objectives

• Understand the principles of protocol and etiquette in various cultural contexts.
• Plan and coordinate events according to established protocol guidelines.
• Manage VIP guests and dignitaries with professionalism and attention to detail.
• Design and execute events that align with organisational goals and objectives.
• Handle unexpected situations and crises during events effectively.
• Evaluate the success of events and identify areas for improvement.
• Enhance stakeholder relationships through exceptional event experiences.

Who Should Attend

• Event planners and managers responsible for organising corporate or diplomatic events.
• Protocol officers and professionals involved in government or international relations.
• Marketing and PR professionals seeking to expand their skills in event management.
• Business owners and entrepreneurs looking to host successful events for their organisations.
• Students and graduates interested in pursuing careers in event planning or protocol management.

Course Outline

Unit 1: Principles of Protocol and Etiquette

• Understanding the importance of protocol in diplomatic and corporate environments
• Cultural differences in protocol and etiquette
• Protocol for official visits, ceremonies, and diplomatic events
• Handling diplomatic gifts and official correspondence
• Business etiquette for professional interactions

Unit 2: Event Planning and Coordination

• Understanding event objectives and target audiences
• Creating event timelines and budgets
• Selecting venues and vendors
• Managing invitations and RSVPs
• Coordinating logistics and staffing for events

Unit 3: VIP Management

• Identifying VIP guests and their specific needs
• Protocol for greeting and seating VIPs
• Providing VIP hospitality and concierge services
• Handling security arrangements for VIPs
• Managing VIP interactions and ensuring their satisfaction

Unit 4: Crisis Management in Events

• Identifying potential risks and crises during events
• Developing contingency plans and protocols
• Communicating effectively during a crisis
• Handling medical emergencies and other unexpected situations
• Conducting post-event debriefs and lessons learned sessions

Unit 5: Event Evaluation and Stakeholder Engagement

• Assessing the success of events against pre-defined objectives
• Soliciting feedback from attendees and stakeholders
• Using event data and metrics to measure ROI
• Cultivating relationships with key stakeholders through events
• Incorporating feedback and insights into future event planning and management