Welcome to the "Managing Media in Crisis Communication" training course developed by Cambridge for Global Training. Crisis situations can arise unexpectedly and have a significant impact on an organisation's reputation and operations. Effective management of the media during such crises is crucial for maintaining control of the narrative and mitigating potential damage. This course is designed to provide participants with the skills and strategies needed to navigate the complexities of crisis communication in the media landscape. Through practical guidance and case studies, participants will learn how to effectively engage with the media during crises to protect their organisation's reputation and stakeholders' interests.
By the end of the course, participants will be able to: