Managing Media in Crisis Communication

Managing Media in Crisis Communication

Course Description


Introduction

 

Welcome to the "Managing Media in Crisis Communication" training course developed by Cambridge for Global Training. Crisis situations can arise unexpectedly and have a significant impact on an organisation's reputation and operations. Effective management of the media during such crises is crucial for maintaining control of the narrative and mitigating potential damage. This course is designed to provide participants with the skills and strategies needed to navigate the complexities of crisis communication in the media landscape. Through practical guidance and case studies, participants will learn how to effectively engage with the media during crises to protect their organisation's reputation and stakeholders' interests.

 

Course Objectives

By the end of the course, participants will be able to:

 

  • Identify key stakeholders and media outlets during a crisis.
  • Craft clear and concise messages for the media.
  • Implement strategies to control the narrative in the media.
  • Build and maintain positive relationships with journalists and reporters.
  • Respond promptly and effectively to media inquiries during a crisis.
  • Monitor media coverage and adjust communication strategies accordingly.
  • Conduct post-crisis evaluation and learning for continuous improvement.

 

Who Should Attend

 

  • PR and communication professionals responsible for managing crisis communication.
  • Media relations specialists seeking to enhance their crisis management skills.
  • Public affairs officers tasked with handling media during crises.
  • Executives and managers interested in understanding media management in crisis situations.
  • Anyone involved in crisis communication planning and response within their organisation.
Course Outline


Unit 1: Understanding Crisis Communication

 

  • Types of crises and their impact on organisations
  • The role of media in crisis communication
  • Principles of effective crisis communication
  • Legal and ethical considerations in crisis media management
  • Developing a crisis communication plan

 

Unit 2: Stakeholder Identification and Analysis

 

  • Identifying key stakeholders and their interests
  • Assessing stakeholder expectations during a crisis
  • Tailoring messages to different stakeholder groups
  • Building and maintaining stakeholder relationships

 

Unit 3: Crafting Messages for the Media

 

  • Writing clear and concise messages for the media
  • Developing key talking points and soundbites
  • Anticipating and addressing potential media inquiries
  • Ensuring consistency in messaging across different media channels

 

Unit 4: Media Engagement Strategies

 

  • Building relationships with journalists and reporters
  • Preparing spokespeople for media interviews
  • Managing media inquiries and press briefings
  • Utilising social media for crisis communication
  • Dealing with hostile or sensationalist media coverage

 

Unit 5: Post-Crisis Evaluation and Learning

 

  • Assessing the effectiveness of crisis communication strategies
  • Gathering feedback from stakeholders and the media
  • Identifying lessons learned and areas for improvement
  • Updating crisis communication plans based on post-crisis analysis
  • Building resilience for future crises through continuous learning and adaptation
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Managing Media in Crisis Communication
REF code: K-1147
Date: 11 - 15 Nov 2024
City: Barcelona
Language: English
Price: 4500 £

Course Description


Introduction

 

Welcome to the "Managing Media in Crisis Communication" training course developed by Cambridge for Global Training. Crisis situations can arise unexpectedly and have a significant impact on an organisation's reputation and operations. Effective management of the media during such crises is crucial for maintaining control of the narrative and mitigating potential damage. This course is designed to provide participants with the skills and strategies needed to navigate the complexities of crisis communication in the media landscape. Through practical guidance and case studies, participants will learn how to effectively engage with the media during crises to protect their organisation's reputation and stakeholders' interests.

 

Course Objectives

By the end of the course, participants will be able to:

 

  • Identify key stakeholders and media outlets during a crisis.
  • Craft clear and concise messages for the media.
  • Implement strategies to control the narrative in the media.
  • Build and maintain positive relationships with journalists and reporters.
  • Respond promptly and effectively to media inquiries during a crisis.
  • Monitor media coverage and adjust communication strategies accordingly.
  • Conduct post-crisis evaluation and learning for continuous improvement.

 

Who Should Attend

 

  • PR and communication professionals responsible for managing crisis communication.
  • Media relations specialists seeking to enhance their crisis management skills.
  • Public affairs officers tasked with handling media during crises.
  • Executives and managers interested in understanding media management in crisis situations.
  • Anyone involved in crisis communication planning and response within their organisation.

Course Outline


Unit 1: Understanding Crisis Communication

  • Types of crises and their impact on organisations
  • The role of media in crisis communication
  • Principles of effective crisis communication
  • Legal and ethical considerations in crisis media management
  • Developing a crisis communication plan

Unit 2: Stakeholder Identification and Analysis

  • Identifying key stakeholders and their interests
  • Assessing stakeholder expectations during a crisis
  • Tailoring messages to different stakeholder groups
  • Building and maintaining stakeholder relationships

Unit 3: Crafting Messages for the Media

  • Writing clear and concise messages for the media
  • Developing key talking points and soundbites
  • Anticipating and addressing potential media inquiries
  • Ensuring consistency in messaging across different media channels

Unit 4: Media Engagement Strategies

  • Building relationships with journalists and reporters
  • Preparing spokespeople for media interviews
  • Managing media inquiries and press briefings
  • Utilising social media for crisis communication
  • Dealing with hostile or sensationalist media coverage

Unit 5: Post-Crisis Evaluation and Learning

  • Assessing the effectiveness of crisis communication strategies
  • Gathering feedback from stakeholders and the media
  • Identifying lessons learned and areas for improvement
  • Updating crisis communication plans based on post-crisis analysis
  • Building resilience for future crises through continuous learning and adaptation
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