Executive Mini MBA

Executive Mini MBA

Course Description

Introduction

Welcome to the Executive Mini MBA training course, provided by Cambridge for Global Training. This course offers a condensed yet comprehensive overview of essential business concepts and management skills, designed for busy professionals who want to enhance their business acumen and leadership capabilities. Throughout this course, participants will gain valuable insights into key areas of business management, enabling them to make strategic decisions, drive organisational growth, and excel in their careers.

Course Objectives

By the end of the course, participants will be able to:

• Gain a solid understanding of core business principles and practices.
• Develop strategic thinking skills to solve complex business challenges.
• Enhance leadership and management capabilities to drive team performance.
• Acquire knowledge in key functional areas such as finance, marketing, operations, and human resources.
• Apply business concepts and frameworks to real-world situations effectively.

Who Should Attend

• Mid- to senior-level professionals seeking to deepen their understanding of business fundamentals.
• Managers and executives looking to accelerate their career growth and advance into leadership roles.
• Entrepreneurs and business owners aiming to strengthen their business acumen and drive business success.
• Professionals transitioning into management or leadership positions from technical or functional roles.
• Anyone interested in gaining a comprehensive overview of business management principles.

Course Outline

Unit 1: Foundations of Business Management

• Introduction to business management principles and concepts
• Understanding the business environment and competitive landscape
• Strategic planning and goal setting for organisational success
• Key components of effective leadership and management

Unit 2: Financial Management and Analysis

• Basics of financial management and financial statements interpretation
• Budgeting, forecasting, and financial planning techniques
• Capital budgeting and investment decision-making
• Financial performance analysis and key performance indicators (KPIs)

Unit 3: Marketing Strategies and Customer Management

• Fundamentals of marketing and market segmentation
• Developing marketing strategies and positioning tactics
• Customer relationship management (CRM) and customer retention strategies
• Digital marketing trends and leveraging digital channels for business growth

Unit 4: Operations and Supply Chain Management

• Overview of operations management principles and techniques
• Supply chain management and logistics strategies
• Quality management and continuous improvement methodologies
• Lean and Six Sigma principles for operational excellence

Unit 5: Human Resources and Organisational Behaviour

• Human resource management functions and responsibilities
• Recruitment and talent management strategies
• Employee engagement, motivation, and performance management
• Organisational behaviour theories and their applications in leadership